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All Policy Analysis by Nathaniel L. Wilson
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Branding Terrorism
October 8, 2014 What is in a name? Apparently a lot. Branding is as important for terrorist groups as it is for companies, if not more so. A brand – its style, symbols, and words – can assist in detracting enemies, recruiting fighters and supporters, attracting followers, inspiring loyalty, raising
Oct 8, 2014
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Nathaniel L. Wilson
